Brand identity and website design for a video recording and streaming infrastructure platform.
SaaS Cloud Video Recording
Addpipe is developer infrastructure. The brand had to carry that: precise, no decorative noise, nothing that gets in the way of evaluation. The challenge wasn't adding technical signals. It was making depth readable without softening it. Identity and website designed to speak to two audiences at once: the developer vetting the API, and the product team deciding whether to trust it.